Communities for Teaching Excellence.jpg

NONPROFIT REBRAND

Ensuring an Effective Teacher for Every Student

Teaching First, funded by the Bill & Melinda Gates Foundation, was started to build broad-based support for teacher effectiveness standards and policy reforms in local communities. The goals for a new name were to better communicate the essence of the organization and foster its being recognizable as a movement. The choice: Communities for Teaching Excellence.

In conjunction with and logo by Hill & Knowlton.

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