NONPROFIT REBRAND
Conveying Organizational Results to Support Donor Enthusiasm
Friends of Yemin Orde is the American fundraising wing of the Yemin Orde Youth Village in Israel, a nonprofit with a unique methodology that educates at-risk young people and elevates them to become productive adults. The name was confusing and had no meaning to potential donors. The new name ImpactIsrael succinctly conveys the end result – that the society of Israel is positively impacted by the work of this organization.
In conjunction with and logo by Red Rooster Group.