RETAIL BRAND - NEW NAME
A Name as Short as the Tight Parking Spaces in New York City
With over 150 parking lots in New York City already identified by a well-known and powerful orange arrow-in-circle symbol, the client needed a brand that would capitalize on existing recognition equity and convey the high quality of service. The name Icon perfectly met this challenge by directly using verbally what they already owned — an icon. In addition, being only four letters, it fit into existing vertical signs saving the large expense of replacing them.
In conjunction with and logo by Anspach Grossman Enterprise, now Superunion.
