NEW NAME - CONSUMER BRAND
A Camp With More Pathways to Fun Than There is Time For
A new name was needed for a day camp being formed by the merger of three existing camps that had their own and widely different customer demographics. It had to appeal to all of the market segments, some Jewish and some not, to retain current families, and attract new ones. It also had to indicate the distinctive programming that allows campers to choose their own activity schedule. Camp Twelve Trails perfectly does the job, pointing out a multitude of activity options while subtly identifying the Jewish connection by alluding to the twelve tribes of Israel.
In conjunction with and logo by Red Rooster Group.