NEW CONSUMER BRAND
Pre-Teen and Tween Cyclers – Hang In and Pedal On
A new line of bicycle accessories targeted to older kids, ages 10-14, needed a name that would speak their language to spark interest and grab attention. SpokeHeads creates a playful relevant image for this market segment while linking the line to the realm of cycling by incorporating the word ‘spoke’, a significant bicycle part.
In conjunction with and artwork by Giorgi Ehlers.